Russell Reaves II, founder of Double R Enterprises, LLC, has always been driven by curiosity and a desire to understand how things work. His journey began with computers — taking them apart, learning from trial and error, and developing a fascination for the technology that powers them. What started as a simple hobby quickly grew into a lifelong passion for problem-solving and innovation.

Russell went on to study Computer and Electrical Engineering at North Carolina State University in Raleigh, North Carolina. There, he gained a deeper understanding of how hardware and software work together at an electrical level, combining technical precision with creative thinking. During this time, he also discovered a natural talent for graphic design, creating eye-catching printed materials that sparked his interest in web design.

Eager to turn that creative spark into a skill, Russell enrolled in the Web Design program at the University of Phoenix, where he learned the coding and design principles needed to bring his ideas to life online. He later continued his education at Strayer University, earning a Bachelor of Science in Information Systems with a concentration in Cyber Security Management.

Encouraged by friends and mentors to turn his skills into a business, Russell launched Double R Designs in 2011 — the early foundation of what would become Double R Enterprises, LLC. The name “Double R” was inspired by a nickname given to him by a close friend, Mr. Cory Fair, based on his initials. What began as a small design venture soon evolved into a multifaceted business offering web design, media, IT support, and custom creative services.

In addition to being an entrepreneur and designer, Russell proudly serves as a member of the North Carolina Army National Guard, where he has dedicated himself to supporting both his state and his country — including a deployment to Afghanistan in 2018–2019. His leadership, discipline, and commitment to excellence in service continue to shape the core values of Double R Enterprises today.

For Russell, Double R Enterprises is more than just a business — it’s the culmination of curiosity, creativity, and a steadfast pursuit of excellence in everything he does.